Bibliography for Managing the Marketing Mix BETA

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Kotler, Philip, Kevin Lane Keller, and Taihong Lu. 2009g. Marketing Management in China. Vol. Pearson one. Singapore: Pearson Prentice Hall.

Kotler, Philip, Kevin Lane Keller, and Taihong Lu. 2009h. Marketing Management in China. Vol. Pearson one. Singapore: Pearson Prentice Hall.

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