Bibliography for Managing the Marketing Mix BETA

Aitken, Robert. ‘Advertising Effectiveness from a Consumer Perspective.’ International Journal of Advertising 27.2 (2008): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=32089852&site=ehost-live>.

Baker, Walter. ‘Price Smarter on the Net.’ Harvard Business Review 79.2 (2001): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=4039083&site=ehost-live>.

Bergkvist, Lars, and Tino Bech-Larsen. ‘Two Studies of Consequences and Actionable Antecedents of Brand Love’. Journal of Brand Management 17.7 (2010): 504–518. Web.

Berman, Ron, and Zsolt Katona. ‘The Role of Search Engine Optimization in Search Marketing’. Marketing Science 32.4 (2013): 644–651. Web.

Bernard J. Jaworski and Ajay K. Kohli. ‘Market Orientation: Antecedents and Consequences’. Journal of Marketing 57.3 (1993): 53–70. Web. <http://www.jstor.org/stable/1251854?origin=JSTOR-pdf&seq=1#page_scan_tab_contents>.

Berthon, Pierre R. et al. ‘When Customers Get Clever: Managerial Approaches to Dealing with Creative Consumers’. Business Horizons 50.1 (2007): 39–47. Web.

Bertini, Marco. ‘How to Stop Customers from Fixating on Price.’ Harvard Business Review 88.5 (2010): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=49370272&site=ehost-live>.

Casteleyn, Jordi. ‘How to Use Facebook in Your Market Research.’ International Journal of Market Research 51.4 (2009): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=42417309&site=ehost-live>.

Constantinides, E. ‘The Marketing Mix Revisited: Towards the 21st Century Marketing.’ Journal of Marketing Management 22.3 (2006): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=20474898&site=ehost-live>.

Cornwell, T. Bettina. ‘STATE OF THE ART AND SCIENCE IN SPONSORSHIP-LINKED MARKETING.’ Journal of Advertising 37.3 (2008): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=34462737&site=ehost-live>.

Crittenden, Victoria L. et al. ‘Market-Oriented Sustainability: A Conceptual Framework and Propositions’. Journal of the Academy of Marketing Science 39.1 (2011): 71–85. Web.

de Chernatony, Leslie. ‘The Criteria for Successful Services Brands’. European Journal of Marketing 37.7/8 (2003): 1095–118. Web. <http://search.proquest.com/docview/237029771?accountid=16676>.

Di Benedetto, C. ‘Identifying the Key Success Factors in New Product Launch’. Journal of Product Innovation Management 16.6 (1999): 530–544. Web.

Hooley, Graham J., James E. Lynch, and Jenny Shepherd. ‘The Marketing Concept: Putting the Theory into Practice’. European Journal of Marketing 24.9 (1990): 7–24. Web.

Hughes, Tim. ‘New Channels/Old Channels: Customer Management and Multi-Channels’. European Journal of Marketing 40.1/2 (2006): 113–129. Web. <http://search.proquest.com/docview/237031302?accountid=16676>.

Jobber, David. Principles and Practice of Marketing. 6th ed. London: McGraw-Hill, 2010. Print.

Jung, Timothy H., Elizabeth M. Ineson, and Emma Green. ‘Online Social Networking: Relationship Marketing in UK Hotels’. Journal of Marketing Management 29.3–4 (2013): 393–420. Web.

Keller, Kevin Lane. ‘Brands and Branding: Research Findings and Future Priorities.’ Marketing Science 25.6 (2006): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=23934035&site=ehost-live>.

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Kotler, Philip. Principles of Marketing. 5th European ed. Harlow: Financial Times Prentice Hall, 2008. Print.

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Kotler, Philip, Kevin Lane Keller, and Taihong Lu. Marketing Management in China. Pearson one. Singapore: Pearson Prentice Hall, 2009. Print.

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Krishnan, V. ‘Product Development Decisions:  A Review of the Literature.’ Management Science 47.1 (2001): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=4114155&site=ehost-live>.

Kusum L. Ailawadi, Donald R. Lehmann and Scott A. Neslin. ‘Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble’s Value Pricing Strategy’. Journal of Marketing 65.1 (2001): 44–61. Web. <http://www.jstor.org/stable/3203405?seq=1#page_scan_tab_contents>.

Kwong, Kenneth K. ‘The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated CDs: The Case of Chinese Consumers’. Journal of Business Ethics 47.3 (2003): 223–235. Web. <http://search.proquest.com/docview/198196838?accountid=16676>.

Lafferty, Barbara A. ‘A Synthesis of Contemporary Market Orientation Perspectives’. European Journal of Marketing 35.1/2 (2001): 92–109. Web. <http://search.proquest.com/docview/237023555?accountid=16676>.

Lau, Ho‐Fuk, and Oliver Hon‐Ming Yau. ‘Consumer Outshopping Behaviour and Its Implications for Channel Strategy: A Study of the Camera Patronage Pattern in Hong Kong’. European Journal of Marketing 19.6 (1985): 12–23. Web.

Maignan, Isabelle. ‘Corporate Social Responsibility and Marketing: An Integrative Framework.’ Journal of the Academy of Marketing Science 32.1 (2004): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=12876973&site=ehost-live>.

Malhotra, Naresh K. ‘Marketing Research in the New Millennium: Emerging Issues and Trends’. Marketing Intelligence & Planning 19.4 (2001): 216–235. Web. <http://search.proquest.com/docview/213154428?accountid=16676>.

Mcknight, D. Harrison. ‘What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology.’ International Journal of Electronic Commerce 6.2 (2001): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6418522&site=ehost-live>.

Minford, John and Sunzi. The Art of War. Deluxe ed. Penguin classics. New York: Penguin, 2003. Print.

Narver, John C. ‘The Effect of a Market Orientation on Business Profitability.’ Journal of Marketing 54.4 (1990): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9102183223&site=ehost-live>.

O Donohoe, Stephanie. ‘Advertising Uses and Gratifications’. European Journal of Marketing 28.8,9 (1994): n. pag. Web. <http://search.proquest.com/docview/237040986?accountid=16676>.

Pachauri, Moneesha. ‘Consumer Behavior a Literature Review.’ Marketing Review 2.3 (2002): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6673782&site=ehost-live>.

Peattie, Ken. ‘Green Marketing: Legend, Myth, Farce or Prophesy?’ Qualitative Market Research 8.4 (2005): 357–370. Web. <http://search.proquest.com/docview/213429296?accountid=16676>.

Rao, Akshay R. ‘How to Fight a Price War.’ Harvard Business Review 78.2 (2000): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=2839627&site=ehost-live>.

Schneider, Joan. ‘Why Most Product Launches Fail.’ Harvard Business Review 89.4 (2011): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=59475446&site=ehost-live>.

Singh, Jagdip. ‘What Goes Around Comes Around: Understanding Trust--Value Dilemmas of Market Relationships.’ Journal of Public Policy & Marketing 24.1 (2005): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=17122133&site=ehost-live>.

Smith, N. Craig, Minette E Drumwright, and Mary C Gentile. ‘The New Marketing Myopia’. Journal of Public Policy & Marketing 29.1 (2010): 4–11. Web.

Stengel, James R. ‘Listening Begins at Home.’ Harvard Business Review 81.11 (2003): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=11187652&site=ehost-live>.

Torelli, Carlos J et al. ‘Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?’ Journal of Marketing 76.4 (2012): 92–108. Web.

Tse, Alan C B. ‘A Firm’s Role in the Marketplace and the Relative Importance of Market Orientation and Relationship Marketing Orientation’. European Journal of Marketing 38.9/10 (2004): 1158–1172. Web. <http://search.proquest.com/docview/237026367?accountid=16676>.

Wilson, Dominic F. ‘Why Divide Consumer and Organizational Buyer Behaviour?’ European Journal of Marketing 34.7 (2000): 780–796. Web. <http://search.proquest.com/docview/237016177?accountid=16676>.

Wu, Wann-Yih, Oliver H. M. Yau, and Hsiao-Yun Lu. ‘Feng Shui Principles in Residential Housing Selection’. Psychology and Marketing 29.7 (2012): 502–518. Web.

Yau, Oliver H. M. ‘Chinese Cultural Values: Their Dimensions and Marketing Implications’. European Journal of Marketing 22.5 (1988): 44–57. Web.

Yau, Oliver H.M. et al. ‘Developing a Scale for Stakeholder Orientation’. European Journal of Marketing 41.11/12 (2007): 1306–1327. Web.

Yau, Oliver H.M et al. ‘Relationship Marketing the Chinese Way’. Business Horizons 43.1 (2000): 16–24. Web.

Yau, Oliver H.M., and Y.H. Kwok. ‘Company Naming Practices in Hong Kong.Pdf’. Asia Pacific International Management 16.4 36–43. Web. <https://share.nottingham.edu.cn/sites/library/_layouts/15/WopiFrame.aspx?sourcedoc=/sites/library/Shared%20Documents/Library%20Public/Copyrighted%20Materials/CLA/P12415/Module%20convener%20is%20the%20author/Company%20Naming%20Practices%20in%20Hong%20Kong.pdf&action=default>.